Want to become a food influencer and launch an Instagram account for food?
Following these nine easy steps, you may become well-known for your food and cooking on Instagram, become a food influencer, and earn money.
The world is now almost in the arms of social media platforms. Any venture needs social media support for its future. The definition of being a celebrity has also changed as social media platforms like Instagram have gained popularity. Being an Instagram influencer, blogger, or any other Instagram content creator has gained much more popularity and followers than any other communication medium.
If you plan to be a food influencer, you should have an Instagram account that creates content for your food blog.
Table of Contents
Choose a name for your food blog.
Let’s finish the initial step by choosing a perfect name for your page. This will always be your identity on Instagram. Who you are or what you are is never a worry. You can be more than what you are. This will be your dream come an actual moment, so cherish it and choose the best name that is catchy and vibrant.
Choosing your theme or niche is the first step in coming up with a catchy name for your Instagram food blog. It’s time to select a blog name once you’ve determined your niche.
A good food blog name should be descriptive so potential readers can determine what your blog is about from the title. For instance, the term “cooking” is not required to be present in a blog on food or cooking. However, the phrases “food,” “recipes,” and “meals” make it clear that the topic of your site is meals.
There are a few options you have if the name you desire is already taken:
- Add a few words beginning with “a” or “my,” such as “Myfoodlove” in place of “Food love.”
- Put a dash between each word. For instance, food-travel
You will be having a brainstorm when you think of a name. Let us help you with a few suggestions that could help you with finalizing the best name for your Instagram page.
Sort out your name from the following suggestions:
- Pick an Instagram food blog theme.
- Use a different language in the name of your food blog.
- Use your name as the blog’s title.
- Make spelling corrections to words connected to food in the comments.
- Make a list of your theme’s terms and phrases.
- Use cookbooks as a source of inspiration.
- Take a look at the titles of the competing food blogs.
- Construct a word list using a word website.
- Play with word combinations.
- Combine and contrast to generate name ideas.
- Play with comedy and culinary puns.
Create an Instagram account
It’s time to establish your free Instagram food blog account now that you’ve chosen a name.
This is simple; the instructions below will guide you through the procedure and make it simple.
How to sign up for an Instagram account using a mobile application
- Install the Instagram app from the Google Play Store or the App Store for iPhone (Android).
- Tap the Instagram icon to launch the app once it has been installed.
- Touch Create a New Account (iPhone) or Sign Up With Email or Phone Number (Android), then input your email address or phone number (which will require a confirmation code), then tap Next.
- To register using your Facebook account, select “Log in with Facebook.”
- If you enter your username, password, profile information, and email address or phone number to register, then hit Done.
- If you want to register using Facebook, you will be asked to log in if you have not already.
How to sign up for Instagram on a computer:
- Visit instagram.com.
- To sign up using your Facebook account, click Log in with Facebook, enter your email address, or establish a username and password.
- Click Sign Up if you signed up using an email address. If you want to register using Facebook, you will be asked to log in if you have not already.
Make sure to use an email address that only you can access when you sign up via email. Also, double-check the email address you input. You’ll need to be able to access your email to log back into your Instagram account if you log out and forget your password.
Instagram will also ask for your full name when you sign up. You may provide your full profile name (the one you have chosen to be your identity) in this field to make it simpler for users to locate you on Instagram.
How to Add a New Account to an Existing Account in the Mobile Application.
- Sign in to your Instagram profile using your username and password.
- Choose your profile.
- Click on the menu icon and select Settings.
- As you scroll down, you will find Add Account. On clicking it, you get two options: “Login to existing account” and “Create New Account.” Click on ‘Create New Account. Then you can enter your username or choose from the options given the username exists.
- On the next page, you will find options to link your Account to your existing one. Both accounts will have the exact login details, or you can create a new password for the new Account.
- Suppose you opt for a professional account, and select Account from the Settings menu. As you scroll down, you will find “Add New Professional Account”. Select it.
- Choose from the below-listed categories to match your profile, then follow the steps to create an account.
Personalize Your Instagram Profile
Log in to your profile using the user name and password you have created.
- Start by opening your account page. On the account page, click “Edit Profile.” It’s a good idea to modify your Instagram account’s information to better set it apart from other accounts. You may add this information when you first set up your mobile Account.
- Then select “Add Profile Photo.” This option will be labelled “Change Profile Photo” if you already have a profile picture. Your profile photo can be uploaded via a variety of methods:
- Choose a photo from your Facebook media when importing from Facebook. You must connect your Facebook and Instagram accounts.
- Choose a photo from your Twitter media when importing from Twitter. You must connect your Instagram and Twitter accounts.
- Take a picture—take a picture to serve as your profile picture.
- Choose a picture from your camera roll by selecting it from the library.
- Choose a profile picture from the source and upload it. This will give your Instagram account a distinct face or image, making it easier to recognize than an account without a profile picture.
- If your Instagram is devoted to a specific brand or Company, here is a fantastic spot to submit its logo.
- To enter a name, tap the “Name” field. Instagram enables users to enter a single name in this space, often designated for your complete name (e.g., a first or last name). If you’re using this Account for work, you might want to substitute your Company’s name for your own.
- To enter a unique username, tap the “Username” area. This is how other Instagram users will see you. For optimum user accessibility, try to make your username something that is connected to the main content of your Instagram account. If your top pick is already taken, Instagram will ask you to choose an alternative username.
- To enter the URL of your website, tap the “Website” area. When other users visit your page, the URL of any dedicated website you have (for personal material, photography, or your Company, for example) will be shown underneath your profile information. You may use this to effectively advertise your career or personal life outside of Instagram without spending money on advertising.
- To add a bio to your Account, tap the “Bio” area. As our content for the Instagram account is related to food and cooking, do mention that in the “Bio”. This should be brief about your Instagram content and/or intentions. In this section, you may add pertinent hashtags to help viewers locate your Account when they’re looking for material like this.
- Review your personal data. This information, which relates to the registration of your Instagram account, is at the bottom of the page and is only visible to you. You may modify the following things from here like email ID, phone number, gender preference, etc.
- Tap the “Done” button and your Account is good to go for a new adventure.
Take breathtaking pictures.
We will help you with tips to improve your images for Instagram or if you want to sharpen your Instagram photography abilities. The best alternative for small businesses that can’t always afford a professional photographer is to study some fundamental photography concepts and discover what on Instagram genuinely increases interaction.
1. Recognize light settings and make use of natural light.
One of the most important photographic components is light. When there is too much light, the subject appears washed out. Too little and the negative image fails to engage your viewers. When photographing brands, it’s essential to understand how light influences your frequently used setting.
2. Include layers to provide interest.
While a straightforward, minimalistic appearance is always in style, apply layers to your photographs to change things. This entails combining several textures and having a backdrop or foreground. Layers offer intrigue and help the viewer find your subject while keeping it focused.
3. For action shots, use the continuous burst mode.
Don’t simply snap one or two shots during an event when you need to shoot several. You need a lot of photographs to pick from while photographing events. Why? There will always be someone with their eyes at half-mast, mouth open, or some odd combination of the two.
To avoid this, set up your shot with the ideal composition and lighting, then use continuous burst mode to take several pictures quickly. Later, you may filter through them to see which is best.
4. Use white space and the rule of thirds.
The rule of thirds is a compositional guide in photographic theory. Draw three evenly spaced vertical lines and three equally spaced horizontal lines to divide your frame into sections. You’ll have a nine-part grid at the end. Subjects in focus can be put where the lines connect. The perfectly centred picture may be substituted with this.
5. Switch up your angles.
You may line up your photographs using the gridlines we’ve already described. These can also be used to make angles. Match the gridlines, so your photo elements are parallel to the ideal overhead or inside the image. Why does this matter? In your shot, the walls or tables should be perpendicular to the gridlines on the camera.
6. Editing can improve the image.
Sometimes, your phone’s camera doesn’t quite catch food the way you’d like. Using a mobile photo editing app like VSCO, Camera+, or Adobe Lightroom, you can edit photos after you’ve taken them.
Examine the Instagram pictures that receive the most likes. Before taking pictures of your business using your phone, take a seat and review some stats. If you don’t know what kinds of images your audience likes, investing effort in capturing nice ones won’t be of any use to you.
Two data sources you should consider to fight this are your current posts and those of your competitors or companies in your sector.
According to gramload.com, the most popular food filters on Instagram are ranked according to the typical number of likes.
- Skyline
- Normal
- Helena
- Slumber
- Aden
- Brooklyn
- Vesper
- Sutro
- Willow
How to Create Instagram Food Content
While tasty and aesthetically pleasing food always attracts attention, there will come a moment when you run out of spontaneous, unstitched ideas. Planning is essential if you want to produce engaging material consistently. It will be challenging to generate ad hoc and disorganized blog concepts. Consider your blog’s general structure and determine what you want it to be.
1. Make up a plot-Daily Food Journal
Share your meal plans in a way that keeps your audience engaged. Allow them to accompany you on your walks to the breakfast table, workplace canteen, restaurants, and any bars you visit. This gives your feed a plot and a particular order.
2. Who doesn’t enjoy DIY projects? -Recipe Diaries
If cooking is your thing, start doing it and encourage others to have the confidence to try it, too! DIY articles and videos are popular because they educate the reader. Perhaps a new talent, a technique to recycle items, or in this case, the ability to prepare a delicious supper.
3. Trivia: Undiscovered treasures
The audience can be effectively engaged with trivia questions that are amusing, entertaining, and educational.
4. Place exploration: food tours
Every city has “food streets” or “food regions,” clusters of eateries offering food to an excessive number of people in confined spaces. Step into the mayhem and take your audience on a virtual tour of the remote restaurant where you savour the delicious baked goods, spicy Mexican food, and authentic sweets.
5. Get motivated by following the bloggers you enjoy.
People we like, bloggers whose writing we adore, and foodies whose research astounds us will always exist. Please feel free to be inspired by what they accomplished or said. It is undoubtedly a nice thing to do, as long as you are not plagiarizing any content and are giving proper credit for your inspiration.
6. Group efforts and cooperation
Your creative process is accelerated by participating in brainstorming sessions with other like-minded or even otherwise creative people. The back-and-forth inputs guide your concept to a destination you could not have reached on your own. The juxtaposition of these two personalities is stunning and, occasionally, downright crazy.
7. Provide the lure; the contest thrills everyone.
Giveaways and freebies are a surefire method for a food blogger to increase their readership and generate content. Create content that you believe would attract more viewers, such as Asking your crush out and winning the chance to receive this expensive supper at a 50% discount, tagging five friends with whom you would want to enjoy this party pack, etc.
Start posting on Instagram
It’s time to start blogging now that your blog is operational. It was great fun! Once you are ready for your content to be posted, select “Post” from the menu.
Consistently posting to Instagram may help your following expand, but doing it properly is just as crucial. Here’s a step-by-step guide on how to publish on Instagram.
1. Click the “+” button at the bottom of the screen.
Look at the plus sign (“+”) in the centre of the previous picture. You may start from there. A post from our cultural Account? Your goal is to achieve that. You may go on to the next stage by clicking the + symbol below.
2. Choose or Shoot
Instagram will display the pictures that are already on your phone. To post, pick one of those. If you don’t already have an image you want to use, you can also click “Photo” or “Video” at the bottom to shoot a picture or a video right inside the Instagram app. After selecting an image, press “Next” in the upper right corner.
3. Resize the image to your liking.
On Instagram, you are not constrained to using only square images. You may share both horizontal and vertical photographs. Pinch the screen of the photo you’ve chosen on the Library screen to make more of your image visible. Although Instagram supports vertical and horizontal orientations, the photographs must still fit within a specific range of dimensions.
Therefore, you might still need to trim your photo just a little to make it fit.
4. Choose a filter (optional).
Instagram has 25 different filter options; scroll to the right to see them all and click on one to see a sample of how it will appear on your photo. To change the contrast, brightness, and other settings, click “Edit” in the bottom right corner. When ready, select “Next” in the top right corner.
5. Enter the caption.
Write a captivating caption for your snapshot using your imagination. To your advantage, text can assist your post in being optimized for Instagram’s search algorithm. As you practise more and write captions, your skills will improve. However, if you’re truly stumped on what to register for a brand-new picture, look at the FAQ section below for 100 food Instagram caption ideas; it will help.
6. Use hashtags to increase the reach of your posts.
Users may search for hashtags on Instagram using the search function.
Therefore, be careful to include pertinent hashtags in your caption. Someone who searches for a hashtag you used in your description may see both your post and others that also used it.
Some of the top Instagram hashtags for food and food pictures are shown below:
- #food
- #foodPorn
- #yummy
- #delicious
- #dinner
- #breakfast
- #yum
- #foodphotography
- #foodie
- #foodstagram
- #foodblogger
- #instafood
- #foodlover
7. Tag Your Friends
Want a picture of the two of you that you shared to be seen by your buddy or their followers? Label them! To tag other Instagram accounts in your post, click “Tag People” on the posting page. Alternatively, you might mention their handle (or username that starts with the @ sign) in your caption.
8. Include your location.
You may still indicate where you are if you’re on a fantastic trip or at an exciting event but don’t feel like including that information in your description. To add a location to your photograph, click “Add Location” on the post page (which makes it easier for people to find your post). When you upload a picture or a video that includes a location, it will appear in the feed between your name and the content block.
9. Share on other Social Platforms
Finally, you may simply slide the bar to the right to share your material on other social networking platforms connected to your accounts, such as Facebook or Twitter. Click “Share” in the upper right corner when you are prepared to post.
Commit to a regular publication schedule.
Getting visitors to return frequently to your blog is another approach to increasing followers on your food Instagram account; you just need to offer them a good reason.
Consistency is key. It establishes expectations with your readers, who will return to your site regularly to see what’s new.
Establishes expectations with yourself: If you skip a few days, it’s easy to get out of the habit of blogging frequently. However, if you make a timetable and stick to it, you will know when to post.
In addition, creating a content strategy and constantly posting material enables you to test and learn what kinds of content are effective.
What is a good content strategy for blogs?
A blog content strategy is just a concrete plan for putting into practice everything you’ve already learned.
We find our niche.
Know who your target audience is and what they want.
Identify the value you wish to impart.
How to Earn Money on Instagram
Making money from an Instagram food blog is very simple if you have put in the time and effort to create quality material, promote your Instagram blog, and grow your following.
On Instagram, there are three main methods to earn money.
- Become an affiliate marketer who sells goods manufactured by others.
Gain Income From Affiliate Marketing on Instagram. In contrast to sponsored content, this tactic only generates revenue (you are paid a fee or a share of every sale) when a follower purchases a product.
On the positive side, you don’t have to worry about making that product or processing orders if you’re an affiliate marketer.
Meanwhile, marketers are no longer restricted to putting “link in bio” as Instagram introduces product tags and Instagram Checkout.
Affiliate marketers could experience an increase in revenue as buyers discover Instagram to be a more straightforward platform to purchase from.
Find businesses to associate with.
Direct brand affiliation, participation in an “affiliate network,” or a combination of the two are your options. (The answer is always both.)
Since it makes the most sense, start with Amazon Associates.
Because they do not give codes, the constraint is that you must use the affiliate link they provide.
However, if you have a business account on Instagram, you must also include that link in your Instagram story or profile. It’s ideal for Pinterest, blogs, and email newsletters.
Post a product review
As with influencer marketing, affiliate marketing is subject to ASA and FTC regulations, so be transparent about your affiliation with the product.
Fortunately, 54% of individuals say they value honesty when marketers disclose their affiliations, and they don’t find the #ad hashtag offensive.
- Utilize the WordPress WooCommerce plugin to sell your own items. or use Shopify to drop ship goods.
The second method for being a successful food blogger on Instagram extends beyond marketing and involves genuine e-commerce.
Sell your own goods rather than use your personal brand to market others’.
This might be a recipe book for your most-used cooking appliances. However, as a consultant, it may also be your time and counsel.
Additionally, selling on Instagram is a natural extension of your marketing plan if you currently run a food-related business like a restaurant, food product line, or catering service.
Create a business Instagram account.
Instagram has been introducing a variety of features geared towards shopping over the last several years, including the Explore tab, product tags, shoppable posts, shoppable stories, and Instagram Checkout.
You need to have a business account in order to benefit from them. You should also put together a product catalogue.
Create an online store.
To provide your consumers with additional information, set up an online store. To increase exposure, think about running a few ads.
You’ll probably also need to create a landing page to direct visitors through the last steps of the shopping process.
Keep the experience of your audience top of mind.
Add your stuff to Instagram.
Regular Instagram posts or Instagram Stories may be used to promote your items. You may assess your achievement with the use of Instagram analytics tools.
- Publish sponsored content and become a culinary influencer (more on this in the next section)
What is Instagram-sponsored content?
Instagram sponsored the poster pays for posts to attract a larger audience.
Brands sponsor influencers on Instagram who feature the brand in some form.
Become a Food Influencer on Instagram
How to gain Instagram fame for your food:
Becoming a food influencer is the third way to earn money on Instagram.
A thorough study can help you find some ways to understand the audience and find the perfect pattern to follow to gain a good audience on Instagram. Following the trend is one easy step we could take. Adding a trending song or audio to your video helps attract a new audience.
Select a specific niche.
A recent survey found that 55% of companies prefer micro-influencers because they believe they have a more genuine relationship with their audience.
This implies that the better the specificity, the better.
Create an Instagram business account.
You must convert to a business account to become an Instagram influencer since it gives you many more possibilities.
Here’s how to create an Instagram business account.
- Activate the tap in the top right corner of your profile page.
- Select Settings.
- Click Account.
- Select “Professional Account” by tapping it.
- Select Business.
- You can follow the instructions to link your business account to a Facebook Page related to your Company if you’d like. If you take this optional step, it will be simpler to use all of the capabilities offered for companies throughout the Facebook family of applications. Your Company account may currently only be linked to one Facebook page.
- Include information such as your Company’s category and contact details.
- Click Done.
You can access business features like Instagram Insights if you have a business account. You may use these tools to learn more about Instagram users interacting with your Company. Your Company category and contact information can also be shown or hidden on your profile. Go to your profile and select Edit Profile after configuring.
You may opt to hide or display your category label and contact information by going to Profile Display under Public Business Information. Then confirm it by pressing “Done.”
Follower Count Is a Big Deal
Here are some pointers for quickly increasing your Instagram following.
How can you increase your Instagram following?
- Post images of cheesy, greasy, or junk food.
- Utilize bright, natural lighting
- Every day, post. The key is consistency.
- Join the conversation with other foodies.
- React to remarks made on your posts.
- Follow gastronomic trends.
- Choose your hashtags wisely.
- Be creative with your captions.
- Geotag.
How often should Instagram posts from food influencers be made?
- Consistently publish between one and three times daily.
- Major brands publish about 1.5 times each day on average.
- In general, profiles published at least once per day or seven times per week receive more likes and are followed more quickly.
- Avoid posting mediocre content merely to have something on Instagram every day.
- Test constantly. If you posted on the wrong day, your followers would never see it. You’ll get more views and interaction when you post at the right moment.
Your follower count will soar as a result of this.
Understand Your Audience.
Influencers on Instagram only appeal to those who share their interests and are active in the same sector.
Knowing your audience and executing your strategy skillfully can help you develop a strong following.
You may begin by analyzing your present following to learn more about the demographics and interests of your audience.
A built-in statistics feature on Instagram gives you information about your current audience.
How to view your Instagram analytics
- Make sure to switch over to a business account for your profile.
- View insights here. Check out your profile.
- Select Insights from the action menu.
- Choose the posts, stories, or advertisements on which you want to view insights. You can increase your knowledge of your audience.
You can monitor your weekly interactions, reach, and impressions on the Activity tab. You can see the performance of your articles, stories, and promotions on the Content tab. Important information about your audience is provided via the Audience tab, including follower growth over time. Only the previous week’s content, activity, and audience analytics are available.
Since switching to a professional account, you can only view insights for articles and stories you’ve published. You’ll be able to give your audience what they want once you know what they enjoy.
Kind words from Instagram food influencers
One qualification for success as an Instagram food blogger is love for your subject.
Instagram food blogging is about imparting your enthusiasm and expertise to the world.
Starting a successful blog is a lot simpler if you choose a subject that you are enthusiastic about. Your readers will be engaged in your writing because of your enthusiasm.
It’s a common misconception that excellent photography skills are a prerequisite for success when beginning an Instagram blog. Nothing is more false than it is. Most bloggers write in a relatively informal, conversational tone since people visit blog sites to gain a personal viewpoint on topics.
Additionally, you don’t need to be an authority in your field or subject to run an excellent Instagram food account.
Readers of food blogs want to see delicious food and hear from authors who have prepared some meals, errors and all. They don’t want to read a textbook by a food scientist.
So get started on your journey to becoming an Instagram famous food blogger. We will meet you on Instagram.
Adios !!!